Three hundred and thirty five years ago the ancestors
of the Pieroth Family, started as part time famers in
Burg Layen, Germany.
Just a few decades later they were cultivating vineyards
alongside their fields, and began gradually to concentrate
more and more upon wine production.
In 1953, Elmar and Kuno Pieroth laid the foundation
stone for International direct wine sales, based upon
the idea of a personal wine tasting in the customers
home or office.
The idea had been born, and success was not long
That simple idea has now developed into an
organisation called 'Wine International' which now
has 24 companies in 22 countries, with an annual
turnover of £400 million. They are now world
leaders, and are still growing.
It operates as a multi-national company in:
United States of America, France, Japan, Australia,
Germany, Italy, Switzerland, Spain, Belgium,
Austria, Holland, Poland, New Zealand, Denmark,
China, Czech Republic, Latvia, Eire, South Africa,
South America, and the United Kingdom.